"How much for a website?" It's the first question we get from nearly every tradesman who gets in touch. And fair enough — you want to know what you're looking at before you commit to anything.
The problem is, most answers you'll find online are vague or trying to sell you something. So here's the honest, no-nonsense breakdown of what a tradesman website actually costs in the UK in 2026, what you get at each price point, and where the hidden traps are.
Option 1: DIY Website Builders
Cost: £0–£20 per month
Platforms like Wix, Squarespace, and GoDaddy let you build a website yourself using drag-and-drop templates. On the surface, this looks like the obvious choice — it's cheap and you can have something live in an afternoon.
What you get:
- A basic website with your contact details and a few photos
- Pre-made templates to choose from
- Simple editing tools you can use yourself
The reality:
- Your site will look like every other template site out there. Customers notice.
- SEO is poor out of the box — you'll struggle to appear on Google for your area.
- You'll spend hours figuring out how to make things work the way you want. That's time you're not on the tools earning money.
- The "free" tier always has limitations — you'll end up on a paid plan quickly.
- Costs creep up: custom domain (£10–£15/yr), removing their branding (upgrade required), forms, booking tools — suddenly you're paying £20–£30/month for something that still looks half-finished.
Our honest take: DIY builders are fine if you genuinely enjoy tinkering with websites. But most tradesmen we speak to tried this route first, spent a weekend fighting with it, and ended up calling us anyway. Your time has a cost too.
Option 2: Freelancer or Small Agency
Cost: £500–£2,500 one-off + £30–£50 per month
This is where you hire someone — a freelance web designer or a small specialist agency like us — to build you a proper website. You tell them what you need, they handle the design, the build, and the technical side.
What you get:
- A custom design that looks professional and reflects your brand
- Proper SEO setup so you actually show up when people search for tradesmen in your area
- Mobile-friendly design that works perfectly on phones (where most of your customers are looking)
- Someone to handle updates, hosting, and technical issues
- A website built to bring in leads, not just exist
The trade-off:
- Higher upfront cost than doing it yourself
- You need to find someone reliable (more on choosing the right one later)
For most tradesmen, this is the sweet spot. You get a genuinely good website without spending tens of thousands, and you can get back to your actual job while someone else handles the web stuff.
Option 3: Big Agency
Cost: £5,000–£20,000+ one-off, £200+ per month ongoing
Large agencies with big teams, fancy offices, and impressive pitch decks. They'll give you a beautiful proposal, take you through a "discovery phase," and deliver something undeniably polished.
What you get:
- High-end design and development
- Dedicated project managers and multiple rounds of revisions
- Comprehensive branding and strategy work
The reality for tradesmen:
- This is massively over-engineered for what you need. A plumber doesn't need a website that took six months and a team of twelve to build.
- Timelines stretch — you might wait 8–12 weeks for what could be done in two.
- Ongoing costs of £200–£500/month for hosting and "support" that's mostly just keeping the lights on.
- You're often locked into long contracts.
Bottom line: Big agencies do excellent work, but their pricing model is designed for businesses turning over millions. If you're an independent tradesman or a small team, you're paying for a lot of overhead that doesn't benefit you.
What Actually Affects the Price?
Regardless of who builds your website, these are the factors that move the price up or down:
- Number of pages: A simple 5-page site (home, about, services, gallery, contact) costs less than a 15-page site with individual service pages for every trade you cover.
- Custom features: Online booking systems, quote request forms, interactive galleries, customer review integrations — each adds complexity and cost.
- SEO work: Basic on-page SEO (title tags, meta descriptions, page structure) should be included as standard. Ongoing SEO campaigns, blog content, and local SEO optimisation are extra.
- Content writing: If the agency writes all your page copy and sources your images, that takes time. If you provide your own text and photos, it's cheaper.
- Ongoing support: Hosting, security updates, backups, content changes — these are real ongoing costs. Someone has to keep the server running and the software updated.
The ROI Calculation Most Tradesmen Don't Do
Here's where it gets interesting. Let's say you're a plumber and your average job is worth £150–£300. A professional website that costs £1,200 to build and £35/month to maintain works out to roughly £1,620 in the first year.
If that website brings in just one extra job per month, that's £1,800–£3,600 in additional revenue over the year. Your website has paid for itself three or four times over — and that's a conservative estimate.
Most of our clients tell us their website generates significantly more than one enquiry a month. Some get several a week. A well-built website that ranks on Google for searches like "plumber in [your town]" or "electrician near me" is one of the best investments a tradesman can make.
Compare that to paying for Checkatrade (£50–£100+/month), Google Ads (unpredictable costs, stops working the moment you stop paying), or leaflet drops (low conversion, hard to measure). A website works for you 24 hours a day, 365 days a year.
What to Watch Out For
There are some common traps in the web design industry that catch tradesmen out. Here's what to look for:
- Hidden costs: Some agencies quote low then charge extra for everything — a contact form, mobile responsiveness, basic SEO. Get a clear breakdown of what's included before you sign.
- Long contracts: Avoid anyone locking you into a 12, 24, or 36-month contract. If they need a contract to keep you, that tells you something about their service.
- "Free" websites that aren't: Some companies offer a "free" website but charge £60–£100/month for hosting and own the domain name. Cancel the contract and you lose everything — your website, your domain, the lot.
- Overpriced hosting: Basic hosting for a tradesman website should cost £30–£50/month including support and maintenance. If someone's charging you £100–£200/month to host a five-page site, you're being overcharged.
- No access to your own site: You should always have login credentials and full ownership of your domain name. If the relationship ends, you should be able to take your website with you.
Our Pricing — No Surprises
We're a small agency that works specifically with tradesmen and local businesses. We keep our pricing transparent because we think that's how it should be.
Starter
- Up to 5 pages
- Mobile-friendly design
- Contact form
- Basic SEO setup
- Google Business link
Professional
- Up to 10 pages
- Custom design
- Advanced SEO
- Photo gallery
- Review integration
- Content writing
Growth
- Unlimited pages
- Premium design
- Full SEO campaign
- Booking system
- Blog setup
- Ongoing content
Hosting & support: £35+VAT per month. That covers hosting, security, backups, software updates, and content changes when you need them.
No contracts. Pay monthly, leave whenever you want. We keep clients because they're happy, not because they're locked in.
No hidden fees. The price we quote is the price you pay. If something extra comes up during the build, we discuss it first.
You own everything. Your domain, your content, your website. If you ever want to move on, we'll hand it all over — no questions, no charges.
So, What Should You Spend?
If you're an independent tradesman or running a small team, a professional website in the £600–£1,500 range with £30–£50/month for hosting is the realistic sweet spot. It's enough to get a website that looks genuinely good, ranks on Google, and brings in work — without spending money you don't need to.
Don't go cheaper and waste your weekends fighting with Wix. Don't go more expensive and pay for things you'll never use. Get something solid, professional, and built to actually generate leads.
Want a straight answer on pricing?
Tell us what you need and we'll give you an honest quote — no pressure, no sales pitch. Just a clear price for a website that works.
Get a Free Quote